Game developers on average are seeing a roughly 40-60 split between the U.S. and the rest of the world in terms of revenues, according to app tracking company App Annie. The Beijing-based company, which recently raised an undisclosed amount of funding from IDG Capital, went through the games it tracked in June to create an estimate of how iOS mobile gaming revenue breaks down geographically. It shared them last night at a Mobile Monday event in Beijing.
The bigger European markets like the United Kingdom, Germany and France make up at least 16 percent of iPhone revenues and at least 14 percent of iPad revenues. While China only contributes 1 percent of iPhone revenue, it makes up about 5 percent of iPad revenue. In Japan, the reverse is true with the country contributing 8 percent of iPhone revenue, but just 3 percent of iPad revenue. While we don’t know the revenue breakdown for the Android platform, which is only starting to mature in that regard, Google’s group manager for Android Eric Chu said in May that the majority of the platform’s app installs are already happening outside of the U.S.
In terms of gaming genres, App Annie said the breakdown is roughly even between the big categories like arcade, adventure, action, simulation games and RPGs. On the iPad, adventure games make a proportionally larger share of revenue, while RPGs take up a far lower share of revenue.
One of the other charts the company’s chief executive Bertrand Schmitt shared highlighted the rise of free-to-play games that monetize with the sale of virtual goods. This shouldn’t be a surprise to anyone who follows the charts, but it looks like the trend began to take off in October of last year on the iPhone and in January of this year on the iPad.