Revamped Shape Hits Newsstands

The new look Shape launches today, marking the first issue under the guidance of  Editor-in-Chief Tara Kraft. WWD reports that the April issue features the future of the magazine: More lifestyle pieces, general interest articles, and beauty tips.

Other changes include reworking old features, adding new ones and adding more pictures to exercise articles.

Kraft says of the new look, “People aren’t buying as many magazines as they used to, so we want to have everything a woman needs, in one issue.”

If this move seems odd, you’re not alone.

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