Revamped LinkedIn App Will Serve Ads to Smartphone Users
Company continues social network evolution with new mobile offerings
With the launch of a new, revamped mobile app, LinkedIn will for the first time be able to show ads to smartphone users, Reuters reported.
LinkedIn gets nearly one third of its traffic from mobile, so it is experimenting with ways to incorporate ads into the phone app. LinkedIn spokeswoman Julie Inouye announced that the site will test out the idea of inserting ads into the news stream. Like Facebook ads, the mobile ads will attempt to target users' individual interests.
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