Reuters is reporting that the time may finally be at hand for Yahoo to, well, *do* something. The report said that Yahoo and Time Warner ‘s AOL unit are currently examining the books together to “figure out how much money they could make together and where costs can be saved,” a person familiar with the talks said on Wednesday, which signifies a merger may be just around the corner.
“Talks are focused on how to integrate AOL’s content and advertising business into Yahoo, said the source, who was not authorized to speak publicly because the discussions are confidential.”
Yahoo and Time Warner first started chatting about this months ago, as the report said, when Yahoo was fishing around for an alternative to a takeover by Microsoft. The tough part is integrating the two companies, both of which have many redundant services, including AOL’s advertising network, the separate portals and email services, and the scattered, disparate mobile initiatives.