Reuters, AP Suggest That You Should, Like, Maybe Cut Your Word Count, OK?
If you had the chance to read our recent interview with Facebook media coach Bill McGowan or our talk with the journalists-turned-content strategists at Bateman Group, you may have noticed a recurring theme: brevity.
Everyone’s all about it.
Now both Reuters and The Associated Press have officially agreed that news stories should come in two varieties: short and shorter. Why? Consider this sentence:
“Our best work does not stand out among a sea of bloated mid-level copy.”
Ouch.
The issue here is that editors at the top two news services spend far too much time…well, editing.
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