Retailers Tracking Consumers in Store Via Wi-Fi and Video Cameras
An increasing number of brick-and-mortar retailers are tracking consumers by their smart phone location or with video cameras to monitor how they move through the stores in what some see as an effort to even the playing field what online retailers who can track consumers using analytics, according to a New York Times report.
An increasing number of brick-and-mortar retailers are tracking consumers by their smart phone location or with video cameras to monitor how they move through the stores in what some see as an effort to even the playing field what online retailers who can track consumers using analytics, according to a New York Times report.
Stores using the technology include Family Dollar, Benetton and Warby Parker. They use the information to decide on matters like changing store layouts and offering customized coupons, according to the Times report.
Nordstrom
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