Retailers Flock to Facebook

A new report out today from eMarkerter shows that 32 percent of online retailers have a presence on Facebook as compared to 27 percent on MySpace, making it the largest social network for online retailers. The findings suggest not only that Facebook is popular among online retailers but that social networks in general appear to be a promotional channel leveraged by a large portion of these companies.

One thing the report didn’t answer was how many retailers were polled.

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