Retailers Fight 'Showrooming' by Charging Visitors to Browse
“Showrooming” is a relatively new phenomenon in the retail world, but it appears to be growing. It’s basically the act of visiting a physical store, checking out the prices on the items you want, then buying them online for less. (We assume celebrities hire people to do this sort of thing, but what do we know.)
So customers walk around stores armed with their smartphones, checking to make sure they can get that TV or iPad a little cheaper on Amazon.
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