Retail Brands Win on Social Media With Engaging Seasonal Content
Champs Sports, GameStop and Tiffany’s are the top retail brands on social media thanks to their ability to create sharable and engaging content.
Social media has become the domain of brands, as the medium continues to grow up. Still, while some brands clearly get it, others haven’t mastered the art of engaging consumers on social media.
Social engagement analytics firm Engagement Labs released its retail index, ranking the performance of retail brands on social media. Engagement Labs gives each brand a an “evalue” score based on social engagement, responsiveness and impact.
SocialTimes got an exclusive look at the data; Champs Sports, GameStop and Tiffany’s scored at the top.
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