Researchers Believe Placebo App Can Be as Effective as Real Placebo

A placebo app may be a hard pill for your brain to swallow, but it’s  fairly innocuous and relatively simple. How does a virtual placebo even work? As it turns out, placebos have been shown to be effective despite users being told a placebo was being used. Harnessing this mental illusion is the key to making your smart phone a virtual medicine cabinet, one that could travel with you so long as you have your phone.