Research: Social Media Makes People Shop

Marketing agency Mr. Youth and Survey Sampling International have teamed up for a nine-week study about the impact of social media during the holiday shopping season. The results from the three weeks before Black Friday and Cyber Monday are available, showing that two-thirds of respondents made a purchase on those fateful days after some social media interaction.

The survey also found that recommendations from social media users are twice as likely to lead to a purchase. But brands aren’t responding to consumers nearly as much as they should.

Polls are conducted each week through Christmas Day. Five hundred consumers ages 18 and older are surveyed. More info from that three-week period is available in the infographic after the jump.