Research: More than 3/4 of Financial Execs Lack a Social Media Policy
Research conducted by Grant Thornton and the Financial Executives Research Foundation finds that senior financial executives recognize the importance of social media for marketing purposes, but many have not yet caught up with internal policies and procedures.
More than half, 53 percent, of respondents to the survey said they predict that corporate use of social media will increase over the next year. However, 76 percent of respondents said they don’t have a clear social media policy in place.
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