Research: Many Wikipedia Entries Have Errors, PRs Can't Do Much About It

Marcia DiStaso, assistant professor of PR at the College of Communications at Penn State University, surveyed 1,300 PR pros and they say 60 percent of Wikipedia entries contain errors about their clients. And because of rules against PRs editing Wikipedia articles, the errors can remain published for an indefinite amount of time.

According to information we received via email, DiStaso has been conducting Wikipedia research since 2006 and gathered responses from PR pros across agencies, nonprofit organizations, companies, and other groups.

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