Research: Corporate Reputations Suffering from Lack of Citizenship Efforts

Burson-Marsteller used last week’s World Economic Forum to reveal results from its Global Reputation Index, research conducted with help from Landor Associates and Penn Schoen Berland.

The Index is based on a point system that evaluates companies and corporations based on performance and citizenship. A big difference in the scores in these two categories show that reputation is suffering from a lack of citizenship and, therefore, trustworthiness.

The study found that countries around the world and companies across a wide variety of industries are demonstrating a lag between performance and citizenship.