Research: Audiences Are Entertained By Their Laptops

Edelman has released the “Value & Engagement in the Era of Social Entertainment and Second Screens” study for the sixth year, finding that audiences are increasingly turning to their laptop computers to be entertained.

Certainly, people are still gathering around their televisions. But the research found that other than the boob tube, 51 percent of participants say their laptop has become an alternative. And 40 percent are using a desktop computer for entertainment purposes.

Edelman, Matter, and StrategyOne worked on the study, which polled 2,022 respondents in the U.S.

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