As we mentioned in the saga of @MexicanMitt (the Romney parody account shut down just before Mitt’s speech), the RNC has no problem paying the $120,000 price tag to purchase a promoted trend on Twitter.
And they just shelled out another cool $120k to give the #DNC2012 a solid kick in the face, by asking the Twitterverse #AreYouBetterOff?
Before anyone wonders if maybe this #AreYouBetterOff hashtag was paid for by the Democrats, it wasn’t:
Though the RNC is facing pretty stiff competition when it comes to keeping control of the conversation so far!
Fortunately, they’ve stacked the deck THERE too, by buying promoted tweets that pop up first when you click the hashtag. Promoted TWEETS only cost around $15k each though (approximately) – peanuts really for the party where it rains money.
While the poor Dems can’t seem to rate a video feed (there was a live video feed on the #RNC2012 Twitter page). Hmm. Maybe the Dems need to consider purchasing a few promoted products on Twitter!
But many Tweople are not amused by this promoted trend buying, regardless of where they land politically. As one commenter pointed out (on Twitter rival App.net) – shouldn’t Twitter call “promoted” trends something other than trends? It’s an oxymoron, isn’t it? Either it’s organically popular and “trending” or it isn’t.
What do you think? Is buying promoted trends a good strategy for candidates? And is it good for Twitter long-term?
(Raining money image from Shutterstock)