Reprise Media Teams Up With Visible Measures
Search advertising specialist firm Reprise Media has tapped the upstart video analytics firm Visible Measures to provide enhanced data for clients that produce video content for the Web.
Reprise, which has expanded its capabilities in the social media realm, said it plans to use Visible Measure’s technology to track how Web users respond clients’ video and where those videos ultimately travel. For instance, the company says it can measure how often select videos are viewed, when they are shared and how frequently they are commented on by users on over 150 different video sites.
That
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