People who search the web for the word Facebook are slightly older yet less affluent than people who search for Google Plus.
That finding comes from an analysis by Eli Goodman, head of comScore’s business development team on search.
But demographics on who searches for something doesn’t translate into users. The more people use something, the likelier they are to go to it directly, without having to search for it.
Consider that when you look at the statistics on people searching for Facebook versus Google Plus, and the differences don’t seem that significant — or at the very least, the age difference is almost negligible.
The difference in salary is harder to explain away; perhaps newer, less mature products resonate with wealthier people than more established web destinations do.
Maybe people who earn more money are likelier to read about new web services before others do.
Demobraphic data on who searches for Facebook and Google Plus would certainly have more meaning if compared to statistics on who uses each of the services.
Readers, what do you make of Goodman’s analyses of the search demographics?