A new report released by Casino Room revealed the most popular casinos on Instagram and the peak times when casino-related posts are shared on the photo- and video-sharing application.
The report analyzed Instagram posts related to casinos in four gambling hot spots: Las Vegas; Atlantic City, N.J.; Monte Carlo, Monaco; and Macau, China.
The report looked at more than 2 million Instagram posts that contained the hashtag #casino, and found that in Atlantic City and Las Vegas, the majority of posts were shared from outside individual casinos. Specifically, the majority of posts in Atlantic City were posted from the Boardwalk, while the majority of posts in Las Vegas were uploaded from the Strip.
When looking at individual casinos, the report showed that the Bellagio Hotel & Casino had the most Instagram posts in Las Vegas, while Borgata Hotel Casino & Spa had the most in Atlantic City. Meanwhile, The Venetian Macao was the top casino in Macau, and the Monte Carlo Casino was the top casino in Monte Carlo.
In terms of likes, the report showed that the Monte Carlo Casino received the most likes on Instagram, on average, followed by the Fairmont Monte Carlo.
Meanwhile, after analyzing the times when posts were shared, the report showed that Las Vegas had its “highest concentration of casino Instagram posts” between 9:30 a.m. and 10 p.m. PT. Atlantic City’s peak hours were also during the day, from 10:30 a.m. to 5 p.m. ET. Casino Room attributed this to the family-friendly activities available in both locations.
Elsewhere, Monte Carlo’s peak hours were from 9 p.m. to 4 a.m. Central European Time, while Macau’s peak hours were from 4 p.m. to midnight China Standard Time.
Finally, the majority of images were posted without being altered with filters. Specifically, 56.1 percent of the analyzed images didn’t use Instagram filters. For pictures with filters, the most popular filter was Amaro, which was used on 4.31 percent of all casino-related posts in the study.
Check out the full report here.