Report: VEVO Surpasses Twitter, Tumblr Beats MySpace in July Unique Visitors

Who knew that that there were more people on VEVO than Twitter? ComScore's July 2012 Top 50 U.S. Web Properties report contained a few upsets in the social networking sphere.

Who knew that that there were more people on VEVO than Twitter? ComScore’s July 2012 Top 50 U.S. Web Properties report contained a few upsets in the social networking sphere.

In the chart below, we’ve pulled the top social networks from comScore’s Top 50 list and ranked them according to number of unique visitors in July 2012. Facebook still towers over all the others.

With 190 million unique visitors, Google sites actually ranked first in the U.S., just ahead of Microsoft and Yahoo! sites at 169 million and 163 million, respectively. But it’s hard to count these properties in the social network rankings when the numbers include traffic to search engines and other services.

That considered, it’s impressive that Facebook was ranked fourth overall with 161 million unique visitors in July. Another winner was VEVO, the video platform that’s connected through Facebook’s open graph, which even beat out Twitter with 56,337 unique visitors. (Twitter was the 24th most popular site overall, with 40,256 unique visitors.) Professional networking site LinkedIn came in next with 37,272 people who must be working through their summer vacations, or maybe looking for a new employer that offers paid time off. Yelp also did well with 32,939 visitors. MySpace is still hanging on with 26,812 uniques, but the blogging site Tumblr creeped just past Facebook’s predecessor with 26,929 visitors. Noticeably absent in July was Pinterest.