Veoh may not come close to YouTube in terms of total audience, but the Web video upstart’s user base sure is sticky.
According to the March NetView report issued by Nielsen Online, users who logged onto Veoh’s properties in March–which includes Veoh.com and the downloadable TV application Veoh TV– averaged a staggering one hour and 43 minutes of time spent during the month. That’s compared to the 50-plus minutes averaged by YouTube users.
Of course, there are far more YouTube users than there are Veoh devotees these days. According to Nielsen the mega-popular video sharing site reached over 71 million users, versus 4.4 million or so for Veoh. Among pure video streaming sites, MSN Video (11.3 million uniques), Google Video (nearly 7.7 million uniques) and Yahoo Video (4.9 million uniques) each also reach larger audiences, yet none average more than 6 minutes of time spent per user.
Thus, clearly these figures indicate that Veoh’s audience is comfortable consuming long form content on the Web. The company is part of the CBS Audience Network, offering full length episodes of shows like CSI and Survivor. Plus, the site links out to content on other major video platforms, including Hulu.