Report: Top brands find much more engagement on Instagram than Twitter

Twitter is a great way to share information and chat with your brand’s fans, but a new report by Facebook Preferred Marketing Developer Socialbakers shows that much more of that conversation is happening on Instagram.

Socialbakers looked at the engagement rate of the top 25 most engaging brands, finding that there’s more discussion happening on the photo-sharing platform, and by a wide margin.

Socialbakers Editor Zachary Peterson described the differences between the two networks:

Twitter is great for news and real-time buzz.