REPORT: Teenagers Disinterested In Facebook Brands
While three out of every four teenagers goes online every day, only six percent of them want to interact with brands on Facebook.
Three out of every four teenagers goes online every day, but only six percent of them want to interact with brands on Facebook.
That comes from a survey released by Forrester Research earlier this month.
(Ironically, the parent company of this blog, Web Media Brands, sold Jupiter Research to Forrester about two-and-a-half years ago, yet Forrester declined our request for a copy of the report, explaining that the company only shares research with independent blogs and media outlets.)
Teens do talk about brands, products and services via social media, but want to be the ones initiating the conversation rather than getting force-fed information by marketing types.
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