REPORT: Study The Friends Of Your Facebook Fans
For every person who likes a page on Facebook, there are an average of 50 other friends who may be reached via advertising.
For every person who likes a page on Facebook, there are an average of 50 other friends who may be reached via advertising.
That’s one of the key findings from a new white paper from comScore and Facebook, which examines how social media brand impressions reach fans and their friends throughout Facebook, as opposed to just on brands’ pages.
For brand marketers, the report has some valuable insights:
- Measuring the reach of branded content is key to leveraging a presence on Facebook.
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