Report: Sporting Events and Concerts Are the Most Social

Live events are becoming increasingly social but sports and music events yield the most shares and the biggest ROI for brand sponsors.

We know the power of events when it comes to engaging audiences, either those at the event or those watching the event remotely. Sporting events present marketers with huge opportunities to capitalize on the buzz, and to generate brand advocacy of their own. A report from Tagkast examines the current state of social sharing at events, and offers tips for improving your strategy for events like these.

Overall, live events are increasingly becoming social events too. From Q1 2014 to Q1 2015, the rate of sharing from tablet photo marketing platforms has increased from 25 percent to 51 percent because marketers have begun providing better ways for event attendees to share.

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