Report: Social Influence Accounts for 25 Percent of Game Spending [Infographic]

Ninja Metrics, a predictive analytics company, has released its Global Social Value report for 2015, which contains insights into the world’s most influential mobile gamers. The report analyzed over 365 million players across 250 countries and regions, and found iOS gamers are worth 1.5 to 2 times more in terms of revenue and average revenue per user (ARPU) than Android players. However, Android gamers are 15 percent more likely to become influential, meaning they cause other players in their network to spend more time and money in games.

Ninja Metrics’ findings are based on its Social Value metric, which measures the monetary value of player influence.