Report: Short-Form Mobile Video Help Ticket Sales
Business and technical snafus have slowed movie studios from producing short-form video clips for play on MP3s and cellular phones, but research shows it could help drive ticket sales at the box office and retail stores, according to MediaPost.
The report said that about 90% of broadband users have a mobile phone, but (unsurprisingly) only 10% use it to watch video, and even fewer—6%—use it to watch live TV. Similarly, one-half of all broadband users have a portable MP3 player, but only 10% use it to watch video, according to the white paper.
These
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