Report: Retailers Missing Cross-Channel Personalization Opportunity
Despite the wealth of data available through social media, marketers still aren't using the information to create more personalized email campaigns.
Social media presents perhaps the best opportunity for marketers to reach their target audience. Social users are always connected, highly engaged, and social networks provide a wealth of data relating to user activity. However, according to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel promotion and reactive marketing campaigns.
One of the most basic points of contact — email marketing — still seems to present significant challenges for marketers.
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