Report: News Consumers Only Spend 2.5% of Time Watching Video
Reading is better than watching.
When it comes to news, the general public still prefers the ol’ written word. That’s according to a study from the Reuters Institute of Journalism, which studied Chartbeat stats from 30 online news outlets across the globe.
The researchers found that the sites’ visitors spent just 2.5 percent of their time with video, compared to 97.5 percent of their time with text. Also, about 75 percent of respondents said they “only occasionally” or “never” watch news videos.
Interestingly, the report—The Future of Online News Video—showed that when a big story breaks, news videos’ audience get a big boost.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in