Report: Push Notification Opt-In Rate Drops in 2014
Urban Airship has released its latest report, measuring push notification opt-in rates for 2014.
Urban Airship, a mobile engagement platform, has released the results of its Mobile Engagement Benchmarks report, measuring the opt-in rates of push notifications across nearly 3,000 iOS apps and 100 billion push notifications, sent to more than 500 million users in 2014.
Across all categories of apps, the report found the average notification opt-in rate to be down slightly, from 45 percent to 43 percent, when compared to data from Urban Airship’s Good Push Index from December 2013.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in