Despite all of the unhappiness about being forced to use Facebook’s Messenger and security concerns over the permissions required by the application, it remains the most popular messaging app in the U.S., according to a recent report by Parks Associates.
According to Parks Associates, 53 percent of messaging app users are on Messenger, followed by Skype, at 45 percent.
The market-research company added that with smartphone penetration exceeding 75 percent of U.S. broadband households, more people are turning to over-the-top messaging apps in order to avoid paying for text messages and short messaging services, estimating that global OTT messaging volume will skyrocket to nearly 67 trillion messages in 2018 from 10 trillion in 2013, while global text-messaging volume will drop to 6.7 trillion from nearly 9 trillion over the same period.
Parks Associates research analyst Tejas Mehta said in a release announcing the findings:
These two apps are dominant in this high-growth area. At the beginning of 2014, 34 percent of U.S. smartphone owners used a messaging app on a monthly basis. The difficulty, especially for new entrants, is turning user growth into revenues.
Very soon, messaging will be cloud-based and delivered as a service. This trend will clip SMS revenues for mobile carriers, traditionally a key revenue source for these companies. Mobile carriers need a multifaceted approach to manage the impact and remain relevant. They must offer value to subscribers through enhanced features and also work with technology partners and third-party service providers to leverage key assets in order to deliver strong value propositions to their subscribers.
Readers: What messaging apps do you use?