Report: Mobile Web Boosts Brands

NEW YORK Advertising on mobile Web sites and applications has the potential to significantly impact brand awareness, even in these still early days of the medium, according to a new report issued by research firm Dynamic Logic.

The report found that on average, awareness of a particular brand increased by 24 percentage points among those who were exposed to a mobile ad campaign compared to those who were not.

Based on research conducted on 21 mobile campaigns reaching over 20,000 users, Dynamic Logic found similar, though smaller average increases in message association (12 percent), brand popularity (5.5

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in