Report: Mobile App Installs Increase 346% Year-Over-Year
A new report from Kenshoo highlights important metrics for mobile app marketers.
Marketing company Kenshoo has released its Mobile App Advertising Trends Report for Q2 2015, which provides benchmarks on mobile app metrics to help app marketers make the most of their advertising campaigns.
The report found mobile app installs increased 346 percent since Q2 2014. The cost per install (CPI) on iOS is still higher than that on Android, but Kenshoo said the increase in new apps and advertisers has narrowed the gap between the two platforms, specifically starting in Q1 2015.
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