REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015

While YouTube is likely still the first platform that comes to mind when thinking about videos, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from Mixpo.

MixpoVideoAdsKPIChartWhile YouTube is likely still the first platform that comes to mind when thinking about videos, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company Mixpo.

Mixpo pointed out that the reverse was true in 2014, with more video ad campaigns on YouTube than on Facebook, adding in a release announcing its findings:

  • Even though Facebook is largely considered a social marketing opportunity, our report uncovered that 83 percent of companies do not consider the social team the primary planner for ads run in social.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in