Magazine closings outpaced launches in the first half of the year as publishers were squeezed by the ad recession. A total of 279 folded while 187 made their debut, according to Mediafinder.com, an online database of U.S. and Canadian titles.
The pace of closings accelerated in the second quarter, according to Mediafinder. There were 77 launches in the second quarter versus 110 in the first three months of the year. Meanwhile, 184 magazines folded in the second quarter, compared with 95 in the first quarter.
The regional magazine category was among the most dynamic, with 27 folding in the first half of the year, including Denver Living and Florida Inside Out, while 12 new ones launched. Other categories losing titles were construction (18); lifestyle (14); and business (10).
In additional to regional, health and fitness and food and home were popular categories, launching 11 and nine new titles, respectively.