Report: LinkedIn and StumbleUpon Referrals Drive Highest Order Values
A report from AddShoppers explores the impact of personalization, social logins, targeting and influence on the growth of social commerce.
Social commerce is a small but growing part of e-commerce that generates billions of dollars in revenue every year.
AddShoppers analyzed data from 495 million shoppers, more than 10,000 stores, and 3.4 billion page views and uncovered some insights on personalization, influence and the impact of social media on e-commerce.
The average social influencer in 2015 was female, aged 25-34, and shared primarily via Pinterest, Facebook, Twitter, and email. She shared an average of five times per month, and she used Facebook’s social login while making purchases.
Overall, Facebook is the social login service of choice for users, with 57 percent logging in through Facebook.
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