Report: Half of Strategy Game Spenders Make Purchase in First Session
A report from deltaDNA measured the effect genre has on the performance of free-to-play mobile games.
Game analytics and personalization platform deltaDNA has released new data, measuring the performance of free-to-play mobile games across four major genres. The data measured over 1,000 games, with a ‘fairly even’ split of iOS and Android titles, and found striking differences between genres when examining key performance indicators (KPIs) like retention and user conversion rates.
For the purpose of its study, deltaDNA separated mobile games into four major categories: Action (FPS, RPG), Strategy (RTS, Collectible Card, etc.), Puzzle (Match-3, Hidden Object, Quiz) and Social Casino (Slots, Poker, etc.).
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