Report: Gannett to acquire Facebook ad optimization company BLiNQ Media
Gannett Co., which owns USA Today and a number of digital media properties, has agreed to buy Facebook ad tech company BLiNQ Media for $92 million, according to TechCrunch sources.
Gannett, which already owns rich media ad company PointRoll and full-service digital agency GannettLocal, is likely looking to have a more direct connection with Facebook advertising as the industry grows. For example, The Washington Post last year started its own agency, SocialCode, which has access to the Facebook Ads API.
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