Report: Facebook 'Wants' To Sell A Lot More Stuff

Company reportedly tests 'Want' button to help products marketers drive social commerce

Facebook might be making it easier for brands to utilize “Want” buttons (and may be closer to a killer ad option for retailers), according to an InsideFacebook.com report. The Facebook-dedicated news blog says developer Todd Waddington from Cut Out + Keep has discovered that Want buttons can be implemented on Open Graph items marked as “products.”

When asked about the report via email, a Facebook spokesperson replied, "We're always testing new Platform features, however we have nothing new to announce."

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