REPORT: Facebook Interaction Is Higher On Weekends
If you're looking for sheer volume in terms of posts on top Facebook pages, Thursday is your day, but if interaction is your game, then start working for the weekend.
If you’re looking for sheer volume in terms of posts on top Facebook pages, Thursday is your day, but if interaction is your game, then start working for the weekend.
A recent study by Momentus Media analyzed approximately 50,000 posts from the top 14,000 Facebook pages and found that the higher the number of posts on a given day of the week, the lower the amount of interaction, and vice versa.
The company measured interaction rates by taking the number of likes and comments for a post and dividing it by the number of page likes at the time the post was published.
Momentus found that Thursday brought the highest number of posts, while Saturday brought the lowest and Sunday the second-lowest.
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