Report: Average U.S. iPhone User Spent $35 on Apps Last Year
New data from SensorTower reveals U.S. iPhone users spent an average of $35 on apps in 2015, on both premium downloads and in-app purchases.
New data from app store optimization company SensorTower reveals U.S. iPhone users spent an average of $35 on apps in 2015, on both premium downloads and in-app purchases.
Sensor Tower measured app installs on the estimated 110 million active iPhones in the U.S. in 2015, and found games accounted for the most downloads, at 10.5 game downloads, on average, per device. Photo and video apps came in second place, with an average of 3.4 app downloads per device.
Games also accounted for the majority of the average per-device revenue last year, at $25.
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