Report: 74% of Facebook Ad Revenues Comes from Local Advertisers
With Facebook planning to do over $500 million in total revenues this year, one advertising research firm says the bulk of the company’s advertising revenues are coming from local advertisers.
Borrell Associates says that of the $310 million it estimates in total advertising revenue for Facebook in 2009, nearly $230 million of that, or 74%, will come from local businesses targeting Facebook users based on their location. By comparison, Borrell estimates that only 27% of MySpace’s 2009 revenues will come from from local advertisers ($133 million out of total ad revenues of $502 million).
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