Report: 71% of In-Game Purchases Are for 'Single-Use' Items

A new report from Soomla analyzed user spending habits in mobile games.

Mobile gaming analytics company Soomla released its Q1 2016 Mobile Gaming Insights report, which analyzed user spending habits in mobile games. The report found that users who complete in-app purchases in one game are six times more likely to make purchases in another game, when compared to random users who have never made purchases.

In addition, the likelihood for paying users to make purchases in a second game can increase by up to 40 percent, depending on the amount of money they originally spent in the first game.

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