Report: 62 percent of Mobile Users Location-Tag their Posts and Pictures

Are we there yet? Not quite, but a new report shows that more people are tagging their locations on their mobile devices as a way to connect with their friends on social media sites.

Are we there yet? Not quite, but a new report shows that more people are tagging their locations on their mobile devices as a way to connect with their friends on social media sites.

Researchers at JiWire examined social sharing and location-based trends in this quarter’s Mobile Audience Insights report. They learned that 62 percent of mobile users now add their locations to their social media posts and pictures.

Adoption rates varied among the users of different social networks. On Facebook, 88 percent of users tag their locations on a monthly basis or more frequently, compared to the 71 percent of people who tag their locations on Google+. Slightly behind these two groups were Twitter users at 68 percent and Instagram users at 60 percent.

These rankings mirror the overall popularity of the apps themselves. Facebook is the most popular app with 91 percent of the mobile user base, followed by Google+ at 66 percent, Twitter at 61 percent, and Instagram at 51 percent.

The demographics also vary by network. Two-thirds of Facebook and Twitter users are ages 25-54. Instagram users are slightly younger, with 64 percent of them falling between the ages of 21 and 44. The oldest group is on Google+, where 70 percent of users are 35 or older. Google+ members are also the second-largest group of location-taggers, disproving the idea that only young people are guilty of sharing too much online.

As for their motivations for sharing, JiWire found that 49 percent of people share their locations to let family and friends know where they are. Real-world meetups also played a factor, with 26 percent of people reporting that they used location apps to find people nearby.

The other reasons were more nebulous: 31 percent of mobile users share their location because the application makes it easy to do so, while 24 percent don’t know why they do it at all.

Readers: do you share your location on your smartphone or tablet? Why or why not?

Image by Cindy Hughes via Shutterstock.