Report: 30-Second Video Ads Foster Deeper Audience Connection
Connecting with audiences using high-quality content is an important part of ensuring brand recall and high view-through rates on video ads.
Video ad performance is increasing rapidly, and more advertisers are starting to realize the power of visual media. While many advertisers know video is almost always better than display ads when it comes to brand recall, there’s still a lot that can be optimized. A report from Think With Google examines the impact of video length on marketing messages.
The report, developed in partnership with food and beverage maker Mondelez International and ad agency Droga5, tested three ads for a cereal brand.
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