REPORT: 22% Of Small Businesses Buy Facebook Ads

While 94 percent small businesses are aware of Facebook's targeted ad offerings, only 22 percent have used them.

More and more small businesses and local merchants are turning to Facebook ads and deals, pushing the social network closer to making a dent in similar offerings by Google, Groupon, and LivingSocial.

This comes from from the latest MerchantCircle quarterly survey of nearly 5,000 local business owners across the U.S. Sp,e 66 percent of respondents use Facebook for marketing, but while 94 percent are aware of targeted ad offerings, only 22 percent have used them.

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