While privacy advocates are looking to Europe to force the U.S. to adopt stricter privacy laws, Rep. Lee Terry (R-Neb.) said not so fast. Referencing the Direct Marketing Association's recent study that found data-driven marketing contributes $156 billion to the economy, Terry posited that the U.S. should think of privacy as a trade issue.
"Data is the new gold," said Terry, the chairman of the commerce, manufacturing and trade subcommittee that has jurisdiction over privacy and data security issues.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in