Regulators Might Have to Stop and Frisk Your Native Ads

Do these kids even know the difference between “ad” and “editorial?”

Regulators at the Advertising Self-Regulatory Council (which operates under the Council of Better Business Bureaus) have heard PR and marketing talking a big game about “content”, but they aren’t sure exactly where to draw the line between “paid promotion” and “editorial”. In other words, they think your latest sponsored post looks suspiciously out of place, so they might just have to give it the once-over.

Should you be worried?

Well, recent cases do mark a change for the Self-Regulatory Council’s investigative arm, known as the National Advertising Division.