Finally, a lede that speaks for itself:
This Halloween, viewers will feel like they can reach out and touch Regis Philbin and Kelly Ripa, both on TV and at Walgreens drug stores. The stars of Live With Regis and Kelly always dress up for its annual big Halloween show, but this year, the Oct. 31 episode will be broadcast in 3-D. Viewers will be able to enjoy the special effect if they pick up the required 3-D glasses at the photo department of a local Walgreens store as part of an advertising and promotional deal.
So we have a cross-promotional bonanza with endless appeal to Live‘s demographic that also involves a marketing gimmick that went out of fashion somewhere around 1985. Yup, that’s appropriate, all right.
(Image via TVWeek)