Refinery29, known mostly for its fashion coverage, is expanding. The site, founded by Justin Stefano and Philippe von Borries in 2005, has added a food vertical. It will be led by Elettra Wiedemann, who has been named executive food editor.
Wiedemann — daughter of Isabella Rossellini — seems to be the perfect person for the role. She is a former model and the founder of Impatient Foodie. She has also contributed to Teen Vogue, Cherry Bombe and more.
“We’ve seen great interest from our readers around food-related content, and Elettra’s point of view and background in the culinary arts complement Refinery29 perfectly,” said Refinery29 editor-in-chief Christene Barberich, in an announcement. “I’m very excited about having her on the team and building out this category that fuels so much of our everyday lives.”